RICE supports UNICEF’s work in emergencies!  

It is important for us to take responsibility for the world we live in – and to make a difference. That is why we have entered a three year long collaboration with UNICEF, where we support their work with children at risk in emergencies.  

Children are always the ones who suffer the most in a crisis. Often they find themselves with no access to essential necessities such as food and clean drinking water. In situations like these it can be difficult to maintain the hope for a better future – this is why RICE wants to help make a difference.  

Access to Clean Drinking Water 

In this collaboration UNICEF and RICE will be developing products annually to support children at risk. The first project “Cups of Hope” will support children in exposed environments who are in desperate need of emergency relief like clean drinking water. Clean water is essential for the survival and development of children. For every “Cups of Hope” you buy we donate 1.5 EUR, and together with UNICEF these 1.5 EUR can provide 800 L of clean water to children in need.  

Clean drinking water is in short supply as millions are without access, and this has serious consequences, especially for children. Our wish is not only to support them – we want to provide them with hope for a better future. 

Social responsibility is a part of the RICE DNA and it has always been a high priority to us. We believe in a better world – and we are working hard to make a difference.

See the Cups of Hope here