RICE A/S collects personal data when you visit our website or purchase our products.
We are committed to protecting your privacy very highly and are focusing on treating your personal data according to the new General Data Protection Regulations (also referred to as the GDPR).
Who are we?
RICE is a Danish homewares and accessories company known for our colorful melamine, handmade baskets, storage, and hand glazed tableware. The designs are made with a joyful spirit and with lots of details. The RICE dream is to make your everyday more colorful - when washing, cleaning, baking and relaxing in your home.
When we collect your Personal Data
We collect your personal data to enable us to provide you with the best possible service. When you
- Make a buy
- Contact our customer service
- Wish to receive newsletters or other marketing related material from us
- Participate in an event, a competition or use our website
Which personal data do we collect and why
User- and contact information. We collect and process the contact details you provide to us directly, such as your name, address, telephone number, email and country. We collect this information when you take the following action:
- Sign up as a Customer to RICE
- Take direct contact to our customer service department
- Participate in one of our competitions or events
If you sign up via our press login, we process your contact details such as name, email and company to enable you to utilize our press material.
Information about your purchases and preferences. We collect and process information about your purchases according to which preferences you have shown an interest in, such as offers or products. We process information about your preferences and demographics to enable us to provide you with the best possible service and to enable us to improve our products and target our marketing to you, but not until you give us explicit consent to do so.
Information collected via our website and social media. We collect and process information when you visit our website. We process this information to enable us to gain a better knowledge about you and your interests with the sole purpose of adapting and improving our website, marketing material, products and to enable us to offer you a better and more targeted service. Furthermore, we process information with the sole purpose of preventing illegal and violating posts.
Please be aware that when you post something on our website or on other social media platforms for that matter, other people can use, tag or share your posts in a manner that was not originally intended. Once posting on our website or on our social media platforms, you automatically give consent to other people that they can share the information you post.
Legal basis for processing Personal Information
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where we have your consent to do so. E.g. when you
- Consent to receive marketing material from us, such as newsletters
- Participate in one of our competitions or events
How we share your Personal Information
We solely share your Personal Information when we see it necessary to enable us to provide you with the best service possible or if we find it relevant for the purpose of legal or contractual matters.
We take pride in safeguarding your personal information when we see it necessary to share those. We make sure that the ones we share your information with, are all compliant with the Data Protection legislation.
To enable us to provide the best possible service to you, we currently share your personal information with the following suppliers and partners:
Online payment providers. When you make an online purchase, your personal credit card and account information will be shared with our trusted online payment provider to enable us to process your payment.
Forwarding companies. When you make an online purchase, we share your name and delivery address with an independent forwarding company to enable us to deliver your purchase to your preferred location.
Marketing partners. If you have given us your explicit consent in providing you with marketing material such as newsletters, we use a number of different marketing partners to assist us.
Please be aware that we can not be held responsible for any violation to the Data Protection legislation made at any time by any of the above-mentioned service providers or third party companies.
Sharing your personal information to third party countries
If you have given us your explicit consent to provide you with marketing material, e.g. newsletters, we share your personal information with recipients outside the EU and EEA cooperation.
The recipients in question are Mailchimp, Google Analytics and Optimonster, all based in the US.
The share of personal information to countries outside the EU and EEA, is based on the decision made by the EU Commission regarding the adequacy of the level of protection in reference to the EU-U.S Privacy Shield agreement, which involves all parties. You can read more about the EU-U.S. Privacy Shield agreement on the following link https://www.privacyshield.gov/welcome.
For how long do we store your Personal Information
We store your personal information for as long as required according to the above-mentioned purposes.
- We will store personal information covered by the accounting law for a period of five (5) years from the end of the actual accounting year unless we have another relevant reason to keep them stored.
- Personal information regarding the general warranty period will be stored for a period of two (2) years from the time the warranty period takes effect unless we have another relevant reason to keep them stored.
Personal Information that is no longer required according to the above-mentioned purposes, will be deleted or anonymized.
We use reasonable organizational, technical and administrative measures to protect your personal information within our organization from being destroyed, getting lost or changed, being published in an unauthorized manner and from being exposed to any unintentional access.
We use strict procedures when giving an employee access rights and the ones who have these rights, will be monitored closely by logging and supervision.
We make regular back up of our Data system and use encryption where necessary to avoid data loss.
Our organization will regularly undergo the necessary training in handling personal information.
In the event of a security breach that could potentially harm your rights, we will inform you as soon as possible.
It is your personal data and you have certain rights relating to it. Right of access:
- You can always request to know what personal data we hold about you and get a copy of it
- You can at any time update and amend the data you have given us
- You always have the right to object to the processing of your personal data and have the processing of your personal data restricted. We will then consider if we are obliged to meet you request.
- You can request to have your personal information transmitted to you or to another data responsible in a structured, normal and machine-readable format.
You can read more about your rights on the Danish Data Protection Agency website www.datatilsynet.dk.
If you wish to exercise these rights or if you have questions to the processing of your personal information, you may contact us at any time at firstname.lastname@example.org.
How to withdraw a consent
If our processing of your personal information is based on your consent, you have the right to withdraw your consent at any time.
You may withdraw your consent by emailing us at email@example.com.
Should you no longer wish to receive our newsletters or other marketing communications from us, you may unsubscribe here: unsubscribe
Complaints to the Danish Data Protection Agency
If contacting us does not resolve your complaint, you have every right to contact the Danish Data Protection Agency on their website www.datatilsynet.dk.